Generation Z—those born between 1997 and 2012—are shaking up the travel landscape this year, favoring off-the-beaten-track destinations over popular tourist destinations.
From hidden gems in the United States to remote islands abroad, these places offer the perfect mix of culture and adventure.
Adam Armstrong, former CEO of Contiki, a travel company targeting those aged 18 to 35, told. Newsweek that “young travelers are embarking on spontaneous and unconventional journeys with a focus on ‘if not now, when?’ voice.”
According to Contiki’s 2025 Voice of a Generation survey of more than 1,000 Americans within the company’s target age group, 70 percent of travelers are considering booking last-minute trips that depart in less than 10 days.
“Instead of sticking to the usual places, they’re choosing under-the-radar destinations — think the Philippines over the Maldives or Albania over Croatia,” Armstrong said. “In fact, more than half of these travelers desire an off-the-beaten-path experience, valuing unique experiences over the usual tourist attractions.”
Here, Newsweek reveals some of the destinations that Gen Z travelers love to visit in 2025.
Anchorage, Alaska
The flat wilderness of Anchorage, Alaska’s most populous city, seems to be a hot spot for Gen Z travelers.
Discovering “the style of this year’s main trends,” Matthew Fox, CEO of LateRooms.com, told. Newsweek that “beautiful, rustic, weather-beaten fishing towns are driving Gen Z’s travel interest.”
Highlighting Anchorage’s unique appeal, Fox said: “If you want a city break that feels like an adventure, Anchorage should be on your radar. You can’t match its rugged appeal and access to nature. From witnessing the northern lights to learning about the history of Native cultures of the area, Anchorage is as raw and unfiltered as it comes.”
He added that visitors can embark on glacier treks or wildlife safaris that include grizzly and brown bear encounters. For water lovers, Anchorage also offers prime whale watching opportunities.
Oaxaca, Mexico
Oaxaca has emerged as a favorite among Gen Z travelers looking for an alternative to Mexico City.
“Oaxaca is another favorite for Gen Z travelers who are looking to immerse themselves in Mexican culture on a smaller scale than Mexico City,” Tara Cappel, founder of FTLO Travel, a travel company for solo travelers in their 20s and 30s, told . Newsweek.
He noted that it is “conveniently available, safe and has some of the best food in the world.”
Adding to Oaxaca’s appeal is its surf town of Puerto Escondido, Alonso Marly, travel expert at Skylux Travel, said. Newsweek. He describes it as “a vibrant tropical region with a great climate and rich culture.”
Known for its “unspoiled beaches and bohemian vibe,” the town offers everything from snorkeling and diving among marine life to a chance to see dolphins in their natural habitat and release baby turtles, Marly noted.

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Azores, Portugal
The Azores, a little-known island in the Atlantic, is on the radar of Gen Z travelers, according to Lisa Lohmann, retreat planner at Lá Fora.
“The Azores, a hidden gem in the Atlantic, captures the wanderlust of Gen Z. This archipelago of nine islands offers unforgettable experiences—hiking through volcanic craters, exploring dense forests, or climbing Mount Pico to watch the sunrise,” he said. Newsweek.
With direct flights from the US, the destination is gaining momentum among young travelers looking for convenience and breathtaking scenery. “It’s no surprise that this area is trending among Gen Z,” Lohmann said.
Lohmann emphasized the diversity of experiences across the islands, noting that each island offers a unique experience, from camping in remote Corvo to volcano-cooked meals in São Miguel.
“Great for those who crave Instagram-worthy adventures and landscapes, the Azores offer nature and novelty in spades,” he said.
Sumba, Indonesia
For years, Bali has been the ultimate tropical destination, but as it gets more crowded, Gen Z travelers are looking for alternatives. Sumba, a lesser-known Indonesian island, is gaining traction with its coastline, quiet beaches and incredible natural scenery.
“Sumba is a very attractive island in Indonesia that has recently started to attract Gen Z tourists with its white sand beaches, sandstone cliffs, palm trees and turquoise waters,” said Marly. “It’s an emerging tropical destination that I see becoming increasingly popular among those looking to experience the wilderness while surrounded by modern amenities.”

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Scotland, England
Scotland’s blend of natural beauty, cultural richness and bustling cities attracts young travellers.
“Scotland is having a moment with young travellers,” Cappel said. “Rustic country landscapes, cozy villages and beautiful cities like Edinburgh and Glasgow are hitting Gen Z’s radar for TikTok and interest in beautiful places with cultural depth.”
Rhodes, Greece
Located off the coast of Turkey, the Greek island of Rhodes has emerged as one of the most affordable and desirable destinations for Gen Z travelers this year, Marly said.
“With frequent flights to Greece from all major US airports, it’s an unexpected but highly desirable destination for Gen Z travel to Europe this year,” he said.
With its rich history, medieval architecture, rich culture and charming villages, Rhodes combines relaxation and adventure.
“What makes Rhodes unique is its exciting character, offering entertainment and a festive atmosphere with remote sandy beaches and clear waters,” Marly added.
Morocco
Morocco’s rich cultural beauty and diverse landscapes also attract young travelers. Swaylah Faroqi, a travel consultant at Fora Travel, said Newsweek that many Gen Z tourists come from outside the bustling city of Marrakech.
“I had quite a few Gen Zers go to Morocco this past year who ventured outside the bustling city of Marrakech. A few flocked to the Atlas Mountains for traditional Berber. [an indigenous group] experience or the Atlantic coast for a romantic getaway,” Faroqi said.
He noted that Morocco’s unique offerings—such as desert terraces, terraced roofs (a type of building surrounding a courtyard) and traditional hammams (a communal bathing space/spa experience)—drive its popularity.
From the beautiful colors and patterns of Moroccan architecture to the amazing desert camps and colorful souks (markets), “young travelers are drawn to the unique experiences the country has to offer,” Faroqi said.
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