The Head of Investing will explain how he helps investors match their money with their faith on ‘The Big Money Show.’
People are aligning their values ​​with their money through faith-based investing, and, according to one expert, that strategy is competing with ESG.
A spokesman for the Christian financial services company explained why investors are flocking to the strategy over the “Big Money Show,” Wednesday.
“With the growth of ESG, we’ve seen a similar growth in investors focusing on their values ​​as it relates to their faith,” said Will Lofland. “In the last three years, that’s when we’ve seen the most significant growth.”
The Head of Investment Investment explained that there has been a response to the growth of ESG [Environmental, Social, and Governance] -And, although his company has been around since the 1970s, he has noticed a recent spike in faith-based investments.
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“In fact, over time, people, I think, began to live their lives deliberately and realized that things like this exist that are more in line with what they think, than something that is perhaps a product du safari like ESG.”
He said how, through Guidestone, faith-based investments are brought to people who want to invest through their Christian values.
As far as quantifying ESG policies, Lofland laid out how the capital management company strives to inspire other companies to focus on their core business areas.
“There are Christian principles that we want to follow,” he said. “But we want to try to bring those to businesses that are secular entities and help them understand that they are business principles, whether it’s how they treat their employees, the products and the products they bring to the market, and honestly, that they are enacting policies that do not operate as a partner to consumers them or to the workers.”

Lofland also showed research on the investor’s years when it comes to faith-based strategy.
“So to speak, the people who were the early adopters of this, the people who are starting to adopt it more now, tend to be the new generation,” he said. “But now we’re seeing more emergence within the baby boomers, the people who historically hold the most wealth in embracing this kind of concept.”
He explained that the strategies “depend on areas of the spectrum,” noting that the attitude of older people to prevent companies versus that of younger generations who have been more accepting of companies whose products benefit society.
The head of Guidestone also considered the concern that many companies do not follow policies that relate to consumers and investors.
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“That’s really what we’re trying to develop the company is to help them understand that there can be a voice on the other side of the issue,” Lofland said. “It’s a very material sound, and it’s a big sound and it makes them come back just to understand that.”
He emphasized how business should approach policy and comply with regulations.
“If you want to be a seller, be the best seller you can be, bring products and services to your customers at the right price, and the kind of products they want to buy.” Lofland continued, suggesting that companies should not “enact social change” but focus on its purpose.
“That’s what we want companies to come back to,” he concluded.
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