GLOBAL FASHION ICON J-HOPE: Fans react to J-Hope x Louis Vuitton BTS menswear video for Paris Fashion Week ’25

J-Hope has been a celebrity since his early days in BTS. When he returned from his time in the South Korean army, J-Hope talked about being welcomed back with warmth and lots of love.

And what better way to give back than a Louis Vuitton ambassador role?

On January 21, BTS’s J-Hope attended the Louis Vuitton Week 2025 menswear fashion show during Paris Fashion Week. The audience was in awe of her attractiveness, as she looked radiant in a stylish outfit.

However, what surprised fans the most was the unveiling of a new collaboration with Don Toliver titled. LV bag during performance.

Fans have been waiting for the official release of the song since it started circulating online, even though it was written just for performing.

The song was played at the end of the show when Pharrell Williams, the creative director, greeted everyone on stage, including J-Hope.

The fun song by Don Toliver and J-Hope was produced by Pharrell Williams. He also launched his collection with HUMAN MADE designer Nigo at the event.

The luxury brand released 2 videos of J-Hope trying Pharell and Nigo’s style for the Louis Vuitton Men’s Fall-Winter Show 2025 on Instagram. His preparation video has already been driving fans crazy.

The description of the post reads: “Men’s Fall-Winter 2025 show. « I think my style has changed as I’ve grown. » — j-hope. The ambassador of the House joins Louis Vuitton in preparation for the collection launched by @pharrell and @nigo in Paris. “

Fans are obsessed with her look as she prepares for the show while the comment section is flooded with an army of BTS fans and other fans of her fashion and Louis Vuitton.

One fan commented: “He’s so cute, my God 😍 😍 😍”

Another wrote: “THIS MAN SHINES LIKE A KING OH GOD AND THE SONG”

J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)
J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)

One fan simply wrote: “Perfect 😍”

J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)
J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)

A third fan showed his appreciation for J-Hope, as he wrote: “I love how you’ve developed everything around you. And you’re still the same humble person. I’m repeating myself, but really! Hobi is a role model. 💜🐿️💜”

J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)
J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)

A second video posted by the luxury brand, was captioned: “Men’s Fall-Winter 2025 Show. Revealing memorabilia from @pharrell, Louis Vuitton, and @nigo, House Ambassador j-hope shares his expectations for the collection the new and future of the House.”

Fans were flooding the comments section here too, with many talking about how big an icon J-Hope is!

One fan commented: “GLOBAL FASHION ICON J-HOPE🔥🔥🔥”

J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)
J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)

Another wrote: The way j-hope carries himself in Louis Vuitton is pure class. Her confidence, charm, and fashion sense make every outfit look like it was made just for her. A true beauty, a true ICON 🔥🔥”

J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)
J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)

A third fan wrote: “J-Hope shines the brightest of all the good things ✨”

Another wrote: “Jhope 🇧🇷👑 Power!”

J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)
J-Hope Louis Vuitton commented on Instagram (Photo via Instagram/Louis Vuitton)

J-Hope had previously shared a video of himself in the studio making a song on Instagram.

“New music on the way. 2025.03,” said the post’s caption.

Fans have been eagerly waiting for more information about the song ever since.


J-Hope recently attended Le Gala des Pièces Jaunes, a charity event in Paris with celebrities like Katy Perry, John Legend, Rosé from BLACKPINK, and BIGBANG’s G-Dragon and Taeyang. He looked stylish in trousers, a button down shirt and a bucket hat. She completed her collection with a Speedy bag with pearl detailing – offering a mix of high fashion and street style.

LV bag is J-Hope’s first release since Hope On the Street Vol. 1, his six-song EP released in March 2024 where big artists such as Le Sserafim’s Huh Yunjin, Benny Blanco, Nile Rodgers, and BTS’ Jungkook collaborated. The new release represents a major shift in his career and the soon-to-be-anticipated new music has fans on the edge of their seats!